2014年1月26日 星期日

Blu is now the clear national leader



Anyone trying to figure out how much clout Big Tobacco can carry into the nascent market for electronic cigarettes might want to check out Colorado.Lorillard Inc., the No. 3 U.S. tobacco player and maker of Newport cigarettes, acquired the blu e-cigarette brand last year and has spent heavily to boost blu's distribution and marketing.Should you prefer to buy her some actual chocolate for Cheap Small Mini Ceramic Crucible with cover for Sale Valentine's gift our Heart Balloons Chocolate Bar is a lovely personalised way of doing so. Blu is now the clear national leader, ahead of other major e-cigarette brands such as NJOY, Logic, Fin and Mistic that aren't owned by a major manufacturer of traditional cigarettes.Now comes news from Colorado, where Reynolds American Inc., the No. 2 U.S. tobacco player and maker of Camel cigarettes, launched its Vuse e-cigarette in stores in July.The early returns? Vuse has built a 55.6% retail market share in the state over the last 16 weeks, leaving blu (25.5%) and NJOY (7.3%) in the dust, Reynolds said at an investor conference Monday, citing tobacco industry tracker Management Science Associates.

Dedicated e-cigarette companies have argued they'll come out on top because they pounced earlier and aren't distracted by the much-bigger business of selling regular cigarettes. E-cigarettes – battery-powered instruments that turn nicotine-laced liquid into vapor – represent only about 1% of the $100 billion U.S. tobacco market.But the Big Three tobacco companies have at least three big advantages: extensive distribution networks, existing customer relationships numbering in the millions, and deep pockets.After just four months, Vuse's distribution already spans 1,800 retail outlets in Colorado, according to Reynolds. The company also has a national database of 12 million tobacco customers to whom it can market directly – a major leg up because most people who try e-cigarettes already smoke. And with no current restrictions on e-cigarette advertising, it can spend heavily on television, print and radio ads.Do not try to touch the areas of your face which are affected once christian louboutin sandals effected with pimples.Not surprisingly, Reynolds doesn't plan to stop in Colorado. It confirmed Monday that it plans to create a national footprint for Vuse in the first half of 2014.To clean this little machine changes the dwelling of your faucet water into a substance german uniforms surpasses any chemical cleaner available.Altria Group Inc., the No. 1 U.S. tobacco player and maker of Marlboro cigarettes, has been even slower to enter the e-cigarette market. In August it began testing its MarkTen e-cigarette in some Indiana stores and plans to expand MarkTen into Arizona next month.

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