2014年1月16日 星期四

Vancouver designer offers sustainable wedding dresses without the 'drama'

Three years ago,Try working together like cats flat shoes for women and dogs in order to defy their human owners and escape captivity from the kitchen! I decided to leave my full-time job to put all of my efforts into Pure Magnolia, which of course means being devoted to the brand on a 24/7 basis,I was going to Beijing to join a master's program in international development at Tsinghua University's School of Public Policy Split Zentai Suits and Management. in addition to dragging my husband and sisters in for help.I don't think any of my customers are typical! However, they seem to come to me for two different reasons. Some brides will come in because they love the look of my dresses; they love that they can customize the gown and really make it their own. They may want something vintage, or modern, or just different than what is in a regular bridal shop. Other brides come in because they want a sustainable wedding dress, they are looking for all natural fabrics or they want a vegan wedding dress yes we do offer vegan wedding dresses.They are committed to their green lifestyle and want their wedding to be an extension of their personality. 

I am the designer, sales manager and CEO of the business. At the beginning, I would do everything in the business from making the dresses, to keeping the books up to date. But as we have grown, we have added members to the team. My husband, and accountant by trade, helps me with the numbers and I have a wonderful full-time sewer, Mandy, who participates in the majority of the production process. We also have a small marketing team without whom I could never keep up with all the social media and blogging! During the summer busy season our team grows with the addition of seasonal sewers, a part-time sales person and a student intern.I had been offered a full scholarship at the age of 27. It had taken years of hard work and an uneasy Metallic Zentai Suits life in Delhi's heat to reach a stage where I could secure a place at a university ranked among top 50 in the QS World University Rankings. 

My clients are my success. Without happy clients no one would have ever heard about me. Many of my clients find Pure Magnolia on Google, through Etsy, Pinterest or other wedding blog, but the majority of my local clients are referred, hearing about Pure Magnolia through word of mouth. It may have been from a friend, cousin, or sister that bought a dress, or through a completely random connection. The thing that they have in common is that they share their good experience, which is the important part.Our vision is that of a fun process. Buying a dress doesn't need to be stressful and full of drama, as it might look like on TV. It is an easy and relaxed experience here, and my brides really appreciate that this part of their wedding doesn't need to be stressful.

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